In a world where content consumption is increasing on mobile devices, things are taking a different turn for YouTube. Google’s parent company Alphabet held its Q3 earnings call where it announced the latest figures. During the earnings call, Alphabet also mentioned how YouTube is a major revenue builder for Alphabet. It also mentioned how people watch 100 million YouTube videos per day on TV sets.
Google CEO Sundar Pichai talked about the growth and future perspectives of YouTube. He starts by saying how YouTube “continues to see phenomenal growth” with over 1.5 billion users globally. Pichai says that an average users spends at least 60 minutes a day on YouTube on mobile devices. He further says how YouTube watch time isn’t growing just on smartphones and desktops. Pichai adds, “YouTube now gets over 100 million hours of watch time in the living room everyday.”
ALSO READ: Google Lens now being rolled out for first-generation Pixel, Pixel XL
What he means by this is YouTube viewing time garnered from TV sets, gaming consoles, and devices such as Roku, Chrome Cast and Amazon Fire TV. In fact, the viewership of YouTube through these platforms has seen a 70 percent increase as compared to last year. With the onset of people switching to smart TVs and streaming devices for a connected TV watching experience, this growth doesn’t seem surprising. It does pose a threat to traditional TV manufacturers and DTH services though.
Pichai also announced future plans for YouTube with the company focusing on increasing its subscription-based monetized models. As for YouTube Red, Pichai said that it would release over 40 original shows through the service this year. YouTube Red is a highly sought-after service but is available in only five countries for now – US, Australia, Mexico, New Zealand, and South Korea. Stats for YouTube TV which broadcasts live from over 40 networks was also mentioned. YouTube TV now covers two-thirds of US households and is available in 50 metro areas.
0 comments: