Canadian
smartphone-maker BlackBerry has officially launched its first ever
Android handset, Priv.
"I
have said many times that BlackBerry would not release an Android smartphone
unless we could make it private and secure. I'm pleased to say that day has
arrived," said John Chen, Executive Chairman and CEO, BlackBerry.
"With
BlackBerry's patented keyboard and the full complement of applications found in
Google Play, this device (Priv) expands our cross-platform strategy and gives
end-users the best in security, privacy and productivity, with no compromises
on applications," he added.
To take
care of security, the BlackBerry Priv comes with something called DTEK, which
is like an app warning system app, designed to boost your privacy. The Priv
also has BlackBerry's Hardware Root of Trust which is a unique manufacturing
process that injects cryptographic keys into the hardware.
"Priv
integrates seamlessly with Android for Work to provide secure separation
between work and personal data and applications. The Personal Space lets you
download apps and protects your personal privacy, while the Work Space lets the
enterprise secure its corporate data."
Google
Play is present alongside a range of standard Android services, including
Google Maps and Hangouts. The BlackBerry Priv won't run stock Android but it's
very close, featuring some really useful additions and innovative features.
Additionally,
utilizing the curved display is Productivity Edge. This will allow users of the
Priv to glance at notifications, messages, calendar events and others with a
swipe. It can be setup to appear on the left or right hand side of the screen.
The edge
will also be able to act as a charging bar when the Priv is plugged in too.
Physical QWERTY
keypad in some special keys press (Programmable Shortcuts) and open directly
specific Apps like Press “P” and open “Play Store”.
Specification :
The new
BlackBerry Priv sports a 5.4-inch QHD AMOLED based sliding display with QWERTY
physical keyboard.
BlackBerry
has, for the Priv, switched from its own BlackBerry OS to Android 5.1.1
Lollipop for release.
Processor 64-bit
Snapdragon 808 Hexa-core, similar to recently released
Google LG Nexus 5X.
3GB RAM, 32GB inbuilt memory and a massive 3410mAh battery, which is enough to
run the phone for close to 22.5 hours under mixed usage.
BlackBerry
Priv boasts 18MP camera with dual-LED flash on the rear side and a 2MP
front-facing snapper.
Price :
The
company has confirmed that the new BlackBerry Priv will cost $699 (around Rs
43,450) in the US.
As
of now, there is no official word on when BlackBerry Priv will be made
available in India.
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