After mobile phones, now Nestle's Maggi is
being sold via unique "flash sale model" on e-commerce platform
Snapdeal, with the online retailer seeking pre-registrations of buyers for the
instant noodles brand that made a comeback today after a gap of five months.
Maggi was
banned after it was allegedly found to have lead content beyond permissible
limits.
Flash
sales or deal-of-the-day is an e-commerce business model in which a website
offers a single product for sale for a limited period of time. Potential
customers have to register to avail the deal.
Snapdeal
will open up registrations today evening and the sale will begin from November
12, it said in an emailed response.
The
eCommerce company, however, did not disclose the quantity of packets that will
go on sale and said "limited stock will be available".
Maggi is
now back on retail shelves in select markets from today, five months after it
was banned for allegedly containing lead beyond the permissible limit.
Nestle
India, which sells the Maggi brand, is rolling out the product in a staggered
manner across the country, except in eight states where it is still not
allowed.
Maggi has
been relaunched in 100 towns through 300-odd distributors and will be rolled
out in many more areas in the coming days, Nestle India Chairman and Managing
Director Suresh Narayanan said.
The
popular brand of noodles had passed tests by three government-accredited
laboratories, as ordered by the Bombay High Court which in August had lifted
ban on the instant noodles that was imposed by food safety regulators.
It paved
way for Nestle India to bring back Maggi in the market after it was banned in
June by Food Safety and Standards Authority of India ( FSSAI) which stated that
it was "unsafe and hazardous" for consumption due to presence of lead
beyond permissible limits. The company withdrew the noodles brand from the
market.
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