As
entertainment is one of the primary drivers of Internet traffic in India today,
Telenor has launched a music and video streaming service in the country that
allows subscribers to stream unlimited videos on YouTube and Dailymotion
between 11:00 pm and 7:00 am for as low as Rs 2 per day.
Apart
from this, Telenor is also providing unlimited music streaming at Rs 41 from
Hungama Music and Eros Now music. A user can avail this service for a period of
28 days. The Norway-headquartered company also revealed that to prevent any
bill shock if the caching continues after 7:00 am, the customers will be
charged at 2paisa/20 KB with a cap of Rs 5 for that day.
Asserting
that nearly 60% of data users access entertainment applications on their
mobile, Amaresh Kumar, chief product officer, Telenor India, said, "Our
new packs have been designed to offer affordable and value for money access to
unlimited music and videos without worrying about volume of data used. With
this we reinforce our vision to make Internet services affordable and easy to
access for the masses."
“At night, voice traffic is
low and we will be able to provide speeds between 150 kbps and 200 kbps. We are
also using various compression and caching technologies to improve the
experience. Users can save videos for offline viewing or can even download them
at night to view them the next day without any buffering,” Telenor India CPO Amaresh Kumar said.
"Currently
22% of Telenor's subscribers use data services on their mobile devices and we
expect this to grow to over 50% by 2017," added Kumar.
0 comments: