Saturday, November 28, 2015

Telenor launched Unlimited video, music service, prices start at Rs. 2



As entertainment is one of the primary drivers of Internet traffic in India today, Telenor has launched a music and video streaming service in the country that allows subscribers to stream unlimited videos on YouTube and Dailymotion between 11:00 pm and 7:00 am for as low as Rs 2 per day.


Apart from this, Telenor is also providing unlimited music streaming at Rs 41 from Hungama Music and Eros Now music. A user can avail this service for a period of 28 days. The Norway-headquartered company also revealed that to prevent any bill shock if the caching continues after 7:00 am, the customers will be charged at 2paisa/20 KB with a cap of Rs 5 for that day.

Asserting that nearly 60% of data users access entertainment applications on their mobile, Amaresh Kumar, chief product officer, Telenor India, said, "Our new packs have been designed to offer affordable and value for money access to unlimited music and videos without worrying about volume of data used. With this we reinforce our vision to make Internet services affordable and easy to access for the masses."

At night, voice traffic is low and we will be able to provide speeds between 150 kbps and 200 kbps. We are also using various compression and caching technologies to improve the experience. Users can save videos for offline viewing or can even download them at night to view them the next day without any buffering, Telenor India CPO Amaresh Kumar said.

"Currently 22% of Telenor's subscribers use data services on their mobile devices and we expect this to grow to over 50% by 2017," added Kumar.


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