Monday, April 25, 2016

Apple iPhone Prices hikes up to 29 per cent in India

Prices of the older iPhones in India have increased in the last one week, reportedly because people are buying the iPhone 6 and the iPhone 6S that are better value for money compared to the recently-launched iPhone SE. Now to save the iPhone SE from the competition from other iPhones, retailers seem to have increased the price of the older iPhones. According to Economic Times, Apple has sold only a few thousand units of the SE in India. The hike, as per the report, can be as high as 29 per cent in the case of the iPhone 6.

Although it is possible that the prices may have been "corrected". Of late, the older iPhones were selling at prices that were significantly lower than their MRPs. But now their prices are closer to MRPs. But it is also possible that Apple may not have anything to do with it. It is likely that prices may have gone up in response to a recent government directive on e-commerce that aims to curtail heavy discounts available from online retailers.

Apple has priced the iPhone SE base 16GB variant at Rs 39,000 in India. But until last week the iPhone 6 16GB could be purchased for as low as Rs 31,000 while the current-generation iPhone 6S (base model) was selling for around Rs 40,000. As expected, this puts the iPhone SE in a tight spot.

Nowadays the iPhone 6 costs as high as Rs 40,000 while the price of the iPhone 6S could go all the way up to Rs 48,000. It has also been reported that Apple is looking to hike the price of the iPhone 5S by as much as 22 per cent.


Only recently, the company started a corporate leasing programme for the iPhone SE by offering the phone for just Rs 999 per month for two years. It also started similar offers on the iPhone 6 and the iPhone 6S for Rs 1,199 and Rs 1,399 per month. It is yet to be seen how the renewed pricing affects its corporate leasing programme.


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