LeEco
(formerly LeTV) has sold 70,000 Le 1s smartphones in just 2 seconds. A
groundbreaking flash sale record just achieved by multinational internet
technology giant LeEco on February 2nd at 1200 hours on Flipkart. Prior to the
flash sale, the registration number had reached a record high of 605,000. These
are new benchmarks created by any mobile brand in India thanks to the brand’s international stature, attractive price and amazing features.
The
history LeEco just created is about three incredible records. The largest
number of phones sold out in a single flash sale, the shortest ever time for
sale of such a large number of phones, and the highest presale registration
number. These are groundbreaking records made ever by any mobile brand in India
thanks to the LeEco’s international stature,
the very attractive price and amazing features.
LeEco’s launch was much awaited by many in the country and even credited
by media as “LeEco Phenomenon” thanks to the company’s constant innovations and
market disruptive policies. The company officially entered India on January
20th by holding one of the largest launch events in the country attended by
over 1,000 guests, including high profile industry top honchos and media.
As part
of the launch LeEco introduced two SuperPhones, Le Max and Le 1s, the latter
popularly referred to as “flagship killer”, expected to capture a significant share of the massive
middle-class market with its attractive price and superb specifications.
Consumer response has validated the popularity of Le1S. Within 24 hours of the
launch event, the registration for Le 1s exceeded 1 lakh, and in 5 days, moved
upto more than 3 lakhs and within 10 days soared to more than 5.3 lakhs on
Flipkart, and the final pre-sale registration number touched an astounding
605,000, setting a string of new records in the industry.
“I am so proud of our
achievement and the magic number of 70,000 in just 2 seconds which has never
before been achieved by any other smartphone brand. I am so grateful for the
trust consumers have vested in us and I am sure they’ll have a great experience in using our products,” said Atul Jain, COO, Smart Electronics Business, LeEco India.
"Incredible India! 70,000 Le 1s sold out in 2 secs today!! New industry record," the company tweeted after the flash sale.
The second flash sale will be held on February 9. Note that it is available exclusively on Flipkart.
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