The
company is rolling out a change worldwide that eliminates ads on the right side
of a desktop search results page. It affects all queries in all languages
around the world. It also brings Google’s desktop search results page in closer alignment with its mobile
search results, which (obviously) don’t have any space to the
right of the screen.
There’s one exception when ads may still show on the right side of
desktop search results: Product Listing Ads will continue to appear either
above or to the right of search results.
The
change was reported by The Verge Post with Google later confirming the
move.
To make
up for the loss of the rest of the right-side ads, Google is adding a fourth ad
above the search results, but only on “highly commercial queries,” as explained in Google’s official statement:
“We’ve been testing this layout for a long time, so some people might
see it on a very small number of commercial queries. We’ll continue to make tweaks, but this is designed for highly
commercial queries where the layout is able to provide more relevant results
for people searching and better performance for advertisers.”
A company
spokesperson says this fourth ad might show for searches like “car insurance” or “hotels in New York City.”
Google
also confirmed that the change is global and affects all languages.
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