Sunday, February 21, 2016

Google is Removing ads from the Right-hand side of search results

The company is rolling out a change worldwide that eliminates ads on the right side of a desktop search results page. It affects all queries in all languages around the world. It also brings Googles desktop search results page in closer alignment with its mobile search results, which (obviously) dont have any space to the right of the screen.

Theres one exception when ads may still show on the right side of desktop search results: Product Listing Ads will continue to appear either above or to the right of search results.


The change was  reported by The Verge Post with Google later confirming the move. 

To make up for the loss of the rest of the right-side ads, Google is adding a fourth ad above the search results, but only on highly commercial queries, as explained in Googles official statement:

Weve been testing this layout for a long time, so some people might see it on a very small number of commercial queries. Well continue to make tweaks, but this is designed for highly commercial queries where the layout is able to provide more relevant results for people searching and better performance for advertisers.

A company spokesperson says this fourth ad might show for searches like car insurance or hotels in New York City.

Google also confirmed that the change is global and affects all languages.

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