Google
has launched its ‘Accelerated Mobile Page’ platform in India. This will help users have a better and faster
experience to search content on their smartphones. The
The
initiative is supported by big indian publishing houses like Network18, NDTV, India Today,
Hindustan Times and DNA among others in India, Google said in a statement.
"Access
to information is at the heart of Google's mission. Unfortunately, today, the
mobile web isn't living up to the expectations people have for getting the
information they need, particularly when it comes to speed," Google VP
Engineering Search David Besbris said.
With
an aim to improve mobile web search, Google on Thursday rolled out its new open
source initiative “Accelerated
Mobile Pages” (AMP) for better and
faster search experience on your smartphone.
AMP is a
collaborative effort with publishers and key technology companies who believed
that poor mobile internet speed is one of the biggest problems of the web.
Since AMP works across devices, platforms and browsers, publishers can publish
instantaneously and monetise everywhere.
Additionally,
users will also have control over the look and feel of their content just as
they do on their desktop and mobile sites today. Basis research data has shown
that people abandon websites after just three seconds if the content doesn’t load quickly.
The new
feature does away with such problems as it helps improve the mobile ecosystem
for users, content providers, creators, advertisers and platforms by solving
speed and performance problems.
With over
200 million mobile Internet users in India, mobile captured 60 per cent share
of all shopping related queries and over 50 per cent share of all travel
related queries.
Even for
YouTube, over 60 per cent of views were now coming from mobile. In the
classifieds space, online job listings saw revival with over 41 per cent job
related searches coming from mobile phones, Google said.
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