While
Internet giants, advertisers, and publishers continue their debate over the use
of ad blocking tools, smartphone manufacturer Asus has picked its side. The
Taiwanese company starting in early 2016 will ship its mobile devices with
Adblock Plus in its proprietary browser, with the feature switched on by default.
“We’re extremely happy to team up with ASUS, the first major hardware
manufacturer to integrate ad blocking into their mobile devices. This is
another call for innovation in the ad industry a call getting louder by the
day,” said Till Faida,
co-founder of AdBlock Plus.
While
this wouldn't shake the media and other concerned industries, as Asus Browser
is estimated of being used by around 15 million users compared to Google Chrome
which has more than 800 million users on Android and iOS, a smartphone manufacturer
partnering with an ad stripping provider could set a significant precedent.
With the
release of iOS 9, Apple gave its users an option to block ads on mobile safari.
For this, the user needs to download AdBlock Plus Safari extension from the app
store.
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