Thursday, December 24, 2015

Asus smartphones to come with AdBlock Plus Pre-installed


While Internet giants, advertisers, and publishers continue their debate over the use of ad blocking tools, smartphone manufacturer Asus has picked its side. The Taiwanese company starting in early 2016 will ship its mobile devices with Adblock Plus in its proprietary browser, with the feature switched on by default.

Were extremely happy to team up with ASUS, the first major hardware manufacturer to integrate ad blocking into their mobile devices. This is another call for innovation in the ad industry a call getting louder by the day, said Till Faida, co-founder of AdBlock Plus.

While this wouldn't shake the media and other concerned industries, as Asus Browser is estimated of being used by around 15 million users compared to Google Chrome which has more than 800 million users on Android and iOS, a smartphone manufacturer partnering with an ad stripping provider could set a significant precedent.

With the release of iOS 9, Apple gave its users an option to block ads on mobile safari. For this, the user needs to download AdBlock Plus Safari extension from the app store.




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