Saturday, December 19, 2015

Yu Yutopia Micromax's Yu launches new flagship phone with 4GB RAM at Rs. 24,999 in India



Yu Yutopia is the new flagship smartphone from Micromaxs YU Televentures. Priced at Rs 24,999 this one comes with specifications that are set to pit the Yutopia phone against some of the top-end phones, a fact that YU Televentures didnt shy away from highlighting during the launch.

Now officially announced, the device is up for pre-order via Amazon India, priced at Rs. 24,999 and will start shipping on December 26,2015. Touted as the 'world's most powerful' smartphone, the Yutopia aims to take on OnePlus 2 and others that fall in the same price segment.
 

Design, Screen:

Theres no doubt that Yutopia has an impressive design. It is sleek (7.2mm in thickness), comes with a metal uni-body and has an overall premium look and feel.

Yutopia has the familiar saturn-ring design camera bang in the centre of phones back, which we also saw in Yuphoria. However, the Yutopia camera unit is much bigger, and does jut out from the rest of the phone. On the right side of the phone, there is the dual-SIM and the micro-SD slot, all combined in one. It looks a bit jarring to see such a big slot for SIMs, expandable memory and one wonders if YU could have divided this into two for a neater look.

The screen is 5.2-inch 2K Display (1440x2560) that offers 565 ppi and by bumping up the specs YU has outdone other competitors like OnePlus, Moto X Style (which costs Rs 31,999 for its 2K screen) whove been challenging the flagship market.

Processor, Camera, Storage:

The phone has a 64-bit Snadragon Qualcomm 810 processor (2 Ghz)coupled with 4GB RAM and 32GB internal storage space and expand via MicroSD card slot up to 128GB. For those obsessed with the specs, the numbers should be good enough to pique their interest. In the little time we had with the phone, we didnt notice any lag; switching between apps, getting the camera to respond quickly, all functioned smoothly.We were able to multitask between around 20 apps without any hiccups. Games such as Asphalt 8 and Modern Combat 5 were handled well by the smartphone. 

The 21-MP rear camera has a Sony Exmor RS IMX230 sensor, true-tone dual-LED flash, a 5P lens, and optical image stabilisation (OIS) and 8 MP on the front snapper with 77.3 degree wield range. The Camera further offers 4K recording and Slow motion Capture. The fingerprint sensor on the back can also be used to take a selfie and this works accurately most of the time. The cameras auto-focus is definitely one of the fastest in its segment.

Battery:

One of the highlights of the device is its bumper 3,000 mAh battery with Quick Charge 2.0 that the company claims to offer 75% faster charging as compared to the standard mechanism with the battery charging form 0 to 60 per cent in just 30 minutes.

Sound:

The phone features DTS sound and Yu is offering Little Bird in-ear headphones by House of Marley in the box.      

OS:

Yutopia comes with CyanogenMod OS 12 on Android 5.1.1. At the launch, Cyanogen said that it is currently working on OS 13, which is their version of Android 6 aka Android M, and that once it is ready, they will roll it out for Yutopia users. There are several optimisation features, themes, etc available which fans of Cyanogen will love.



Yutopia also comes with its own Around YU services. Around YU is a slew of location based services, integrated within the smartphone where users can shop, book a hotel, flight, bus or a cab, order food, check PNR for trains all from one place. Instead of the Google Now launcher, you can choose to use to the Around YU one.


Around YU will appear when users swipe to the left-side of the homescreen and users wont have to open different apps for each. For YU, this service platform could be the key differentiator for its smartphones, as it puts a variety of services and use cases for a smartphone under one platform.

While the idea is interesting, its too soon to say whether Around Yu will be good enough to convince users to give up their dependence on apps, or even Google Now. Its success will also depend on how YU can expand this platform to include more services.


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