Thursday, September 8, 2016

Apple iPhone 7 and iPhone 7 Plus launch in India on October 7, Price starting at Rs. 60,000


Though Apple didn’t announce it on stage, the company’s India website has revealed a launch date for the iPhone 7 and iPhone 7 Plus. Both the new iPhones will be going on sale in India from October 7, and prices will start from Rs 60,000, with no word yet on India price of other models.

In the US, the iPhone 7 starts at $649 (approximately Rs. 43,000) for the new 32GB entry-level variant, doing away with the 16GB model, while the iPhone 7 Plus start at $769 (approximately Rs. 51,000) for same 32GB storage.

The iPhone 7 and iPhone 7 Plus both will be available in three storage variants each, and will be bundled with an EarPod with Lightning Connector and a Lightning to 3.5 mm Headphone Jack Adapter. These two accessories will also be sold separately, priced at Rs 2,500 and Rs 900 respectively. Other accessories introduced for the new iPhones include leather and silicone cases with prices starting from Rs 2,900 and a Smart Battery for Rs 8,900. Lightning Docks in several color-matching metallic finishes will also be available for Rs 3,700. Apple has also introduced new wireless AirPods that will be going on sale in late October, priced at Rs 15,400.

iPhone 7 and iPhone 7 Plus Specifications and features

The iPhone 7 and iPhone 7 Plus come with a 25 percent brighter display featuring wide color gamut and a smart color management and 3D Touch. Instagram is one of the first third party apps to leverage the new display.  The Apple iPhone 7 comes with 4.7-inch Retina HD display whereas the iPhone 7 Plus has a 5.5-inch Retina HD display. Apple’s iPhone 7 and iPhone 7 Plus are powered by the A10 Fusion processor, which is a 64-bit quad-core processor, and is said to be 40 percent faster than A9 processor. It  is also said to deliver better graphics than previous processors on the older iPhones. Both the iPhone 7 and iPhone Plus run iOS 10 out of the box. Also, the base variant starts at 32GB onboard storage. The other two variants come with 128GB and 256GB onboard storages.

Apple has updated the Home button. The revamped button also allows users to customize. As rumored, the Home button is now Force sensitive, and works with a new taptic engine, which is said to deliver a smoother experience. Also, the smartphones are water and dust resistance with IP67 certification.

Both Apple iPhone 7 and iPhone 7 Plus come with Optical Image Stabilization and six element lens. The iPhone 7 comes with 12-megapixel sensor with TrueTone Flash. It has f/1.8 aperture to deliver more brightness. The camera comes with a new image signal processor. The front camera on the iPhone 7 and iPhone Plus have been upgraded from 5-megapixel to 7-megapixel resolution. Live photos can also be customized now.

Rumors were true.The iPhone 7 Plus comes with two 12-megapixel lenses. The first one is wide-angle lens while the second one is telephoto. It comes with Optical Zoom feature, a rarity for smartphone cameras. The dual camera setup helps deliver bokeh effect, giving DSLR-like depth. Users can get bokeh effect by tapping on portrait mode within the camera app. The bokeh feature will come part as a software update later this year.

The Apple iPhone 7 comes with stereo speakers, which are located at the top and bottom. The volume level has increased two times and comes with high dynamic range. As expected, Apple has done away with 3.5mm audio jack, and use lightning port for audio experience. The lightning port based ear pods will come bundled with the new iPhones. Apple will be also bundling a connector with the new iPhones for those who don’t have lightning port based ear pods.  Apple has also focused on wireless audio experience. The company has introduced Apple AirPods, which are true wireless earphones, similar to Samsung’s Gear Icon X. The AirPods come with Apple-designed W1 chip, custom made for the wireless audio experience. The Apple AirPods are compatible with Apple Watch and iPhone 7-series smartphones. Beats is also going to launch Solo 3 Wireless and Beats X audio devices, leveraging Apple’s new wireless audio technology.

The iPhone 7 and iPhone 7 Plus are claimed to deliver most battery than any of the iPhones launched so far. Apple says the iPhone 7 Plus lasts more than 1 hour than the iPhone 6 Plus.


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