Friday, June 23, 2017

YouTube announces VR180 video format work on screens and headsets

At its VidCon 2017, YouTube announced a new virtual reality (VR) platform, VR180. With VR180, YouTube aims to make videos more immersive on its platform. YouTube has been working with Google’s Daydream team to make this video format that is believed to make VR content easier to create. In addition to creating the video format, YouTube is also making VR180-compatible cameras with companies like YI, Lenovo and LG. The first VR180 cameras will arrive by the end of 2017.

Speaking about the video format, VR180 will focus on giving an immersive experience within 180 degrees, meaning you get the best by facing straight. VR180 videos, however, restrict turning around and looking behind while viewing the content. To view VR180 videos in full VR experience, one can do so by watching it on the YouTube app using a Google Cardboard headset, Daydream View, and PlayStation VR. These videos can be watched normally as well on desktop and mobile. Although the VR experience won’t be available otherwise, YouTube says that it will still be impressive with high resolution.

Creators can set up and film their videos normally like they do with any other camera. Creators will also be able to edit their VR180 videos with tools like Adobe Premiere Pro, which will be introduced soon. Also, VR180 video format will have support livestreaming support which would be beneficial for game play videos. YouTube aims to give users a more immersive experience with VR180 content like vlogs, makeup tutorials and music videos.

The VR180 cameras are being made from scratch by Google’s Daydream team along with the aforementioned manufacturers. These cameras are not aimed at only professional creators, but can also be easily used people to capture their everyday moments. The pricing hasn’t been revealed as yet but YouTube says that the cameras will cost around the same as point-and-shoot cameras. 

Other than the three companies working on the cameras, YouTube is also opening up a VR180 certification program for other manufacturers. Z CAM will be YouTube’s first partner under the VR180 certification program. There’s an early bird offer as well for eligible creators who can loan a VR180-enabled camera from YouTube Spaces and try it out. 

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