India as a market for technological growth is already inviting interest from a number of players, but the country’s hyper local market in itself is seen as a big opportunity. Google for one has launched a new app called Areo that aims to ride on the expanding online food delivery business in the country. The free app, currently limited to Bangalore and Mumbai, offers home services along with food deliveries.
Google Areo features a host of service providers including restaurants, chefs, local electricians, painters, cleaners, plumbers, and more. The app further allows both digital payment and cash on delivery. Furthermore, one can schedule their services as per convenience.
Apps and services targeted at the hyper local market is not something new. There are a range of services such as Swiggy, UrbanClap, Housejoy, Zimmber, and QuickServices which offer the similar set of location-based services under one umbrella. However, bigger players entering the niche segment threatens the new-found popularity these hyper local services have discovered. In 2016, Facebook launched a similar website to help customers find local services including event planners to pet services.
It is worth mentioning that while hyper local services were a rage in the last three-four years, the market is slowing down as it is difficult to retain users. In such a situation, Google’s late entry with Areo has some potential to outpace existing players because it essentially integrates their services into its app. For example, if you look for carpenters in Mumbai, it will show you results from service providers such as UrbanClap and Zimmber. So essentially, Google Areo works as a platform to order food or services from other apps or providers, which is similar to how Zomato works in food delivery.
Although Areo is currently limited to only two Indian cities, we can hope that over time it will be expanded to more places. A report on FactorDaily notes that India is of particular interest to Google where the company has placed some of its biggest bets in the last few years. The company first launched its Android One program in India, followed by Allo – an instant messenger locally customized for the Indian users, and most recently introduced YouTube Go – a dedicated app for specialized video content designed with the Indian consumer in mind.
Download Google Areo App form Play Store
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