Saturday, February 25, 2017

WhatsApp crosses 200 million monthly active users in India; looks to integrate payments


WhatsApp has reached a new milestone, having garnered 200 million monthly active users in India. This milestone makes India WhatsApp’s largest market. Essentially, the company has added 40 million in just over three months after revealing it had 160 million users in India back in November last year.

“India is a very important country to us, and we’re proud to have 200 million people who use WhatsApp to connect with their friends, family and communities. We build every WhatsApp feature to be simple, reliable, and secure, and this vision is in line with what Digital India promises to achieve,” Brian Acton, WhatsApp co-founder said. “We will continue to invest so we can help more people across India, and we hope to contribute more to India’s vision for digital commerce in the future.”

The latest numbers yet again show WhatsApp’s popularity in India, and prove how far it is ahead of other messaging apps. Acton was also quoted as saying that the company plans on investing to ensure that more Indians can use the messaging app to communicate. Starting off as a messaging app, WhatsApp has come a long way having added voice and video calling. Earlier today, it also changed the way users put up status messages, making it more Snapchat-like. 

Earlier today, Acton met with India’s IT Minister Ravi Shankar Prasad to discuss ways in which WhatsApp can contribute to India’s vision for digital commerce. The company has already said that it plans to roll out commercial messaging this year for businesses, as it looks to tap into enterprises for monetizing its platform.
Previous Post
Next Post

post written by:

0 comments: